![]() This will make it much easier for visitors to immediately connect it with other places they’ve seen your brand. So, if your company already has an established color scheme, it’s essential to include this in your site’s design. And beyond that, it needs to be memorable enough that users will return after their first visit.Īfter all, many of your visitors won’t be ready to make a purchase or other major conversion during their first visit - and they need to remember your company in order to come back and take those actions.įortunately, color increases brand recognition by 80%. ![]() That means it needs to be an accurate representation of your brand. Your site is essentially your company’s home online. If you choose the right website color scheme, you get the opportunity to drastically improve your visitors’ experience with your content. That’s where website color palettes come into play. They’re drawn to fresh voices and enticing information, but you have to capture their attention first. And that’s true, but it’s not everything. Why Is Your Color Scheme So Important?īefore we jump into the process of selecting a color scheme for your site, it’s important to understand exactly why your website color scheme matters so much.Īfter all, you might be thinking that it’s the content that really matters. In this article, we’ll take a look at why selecting the right colors for your site matters, as well as 23 different color palettes from real sites that are effective in grabbing visitors’ attention. They can influence how a visitor interprets what they see as much as a site’s layout and typography - and, when done well, they can have a positive impact on each visitor’s evaluation of the brand as a whole. Good color choices take careful planning. And the products or services being promoted.Ĭolors actually cause emotional responses based on the palette you use. You can then use it for any vector art you will have in the future.Did you know specific colors cause people to feel and respond in different ways?ĭo you find yourself overwhelmed by the number of potential website color palettes? Not knowing which one to choose?īut a skilled designer understands the importance of evaluating a color scheme based on the brand. You should now have a new color group made from the palette extracted from your image. In the dialog box, name your color palette and click “ Ok” to save the changes. Next, go to the “ Swatches” panel bottom menu and click the “ Create new color group” option. ![]() Click “ Ok” to apply the changes.īy now, your vector image should turn into color palette tiles. In the “ Create Object mosaic” dialog box, adjust the width and height settings to your preferences or “ Use Ratio” to create a proportionate palette. Once the image is embedded, go to the “ Object” menu and click “ Create Object Mosaic.” Then, at the toolbar, click the “ Embed” button to change the image from the linked file to an Illustrator vector element. Next, double-click the copied image layer to enter the image editor mode. ![]() Here’s how:įirst, have your original image copied and place the original aside for reference purposes. The colors in the image will be used to create the color palette.Īlternatively, there’s also an easier way to extract a more precise color palette from your image. Select the colors that you want to use and then click on the “ OK” button. This tool can create color palettes from low-quality images, but the results may not be accurate. PRO TIP: When using the “Create Color Palette from Image” tool in Illustrator, be sure to use high-quality images.
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